[ Product designer · Guatemala · Remote ]
Product designer for complex, high-stakes products: fintech, insurance, health.
I'm Lucia, a product designer who turns what a client asks for into what their product actually needs. For five years I've designed for US, UK and European companies from Guatemala, from first idea through launch and growth. My longest clients kept me for three years and a year and a half — because I don't just design what's asked. I put their idea next to the best solution, and we choose the right path together.
Retained by a fintech platform — from first idea to its third funding round.
Retained by an insurance claims network — the designer and go-between on partnerships with State Farm and Travelers.
Selected work 2021—26
01—02 Case studies · 03—06 More work
Risk analytics, built for the people who manage money
From a founder's idea to a web platform, an iOS app and a design system — and three years of growth after launch.
Read the case study →
Making a claims and repair network easy to use
Separate products for customers and contractors, an internal operations dashboard, and partner work with State Farm and Travelers.
Read the case study →More work
Healthcare · AI · Creative direction · Web
A patient platform with an AI assistant
UX lead, client presenter, then creative director on every screen.
Healthcare · AIComputer vision, AI writing, AI chemistry
Three AI products designed from information architecture to approved flows.
AI productsProduct and creative direction for a national news company
Website, brand and a members product, in digital and print.
Creative directionA sports insurance website, from IA to handoff
Kept on retainer after launch.
Web
How I work
Most products don't fail because of bad screens. They fail because the team built what was asked instead of what was needed. Here's how I close that gap.
Listen
[ What they ask for ]Clients usually arrive with an idea and a lot of open questions. I start by understanding the idea, the business behind it and the people who will use it.
Reframe
[ What they need ]I design their idea and the best solution side by side, then walk them through the trade-offs. We choose the path together — so the decision is theirs, and it sticks.
Ship
[ V1, live ]I take it to a buildable, launched v1: flows, edge cases, components and a handoff engineering can build without guessing.
Grow
[ After launch ]I stay on. New features, new partners, the extra assets a growing company needs. Both of my longest clients kept me long after launch.
About
I'm Lucia, a product designer based in Guatemala. Five years designing for US, UK and European companies.
More about me →- Now
- Product UI/UX Director, República · since Oct 2025
- NOW
- Head UI/UX Designer, Alt Black · since 2021
- Industries
- Fintech · insurance · healthcare · AI · B2B software
- Craft
- Figma · design systems · prototyping · AI-assisted design
- Teaching
- Taught Figma, Universidad Francisco Marroquín · 2022
- Languages
- English and Spanish · remote, flexible hours
[ Open to remote senior product roles and select consulting projects ]