Showing options, more than opinions
Early on, the founders didn't ask about functionality. They asked about looks: lots of color, with a Bloomberg-style screen as the reference.
Listening closer, I saw they wanted two things at once — a rich, colorful interface and a platform people could understand at a glance. Color with no system would cost them the second.
So I designed both side by side: color used freely, and a small color system where every color carries a meaning. The system gave them the look they wanted and the clarity they needed.
They chose the system — an option they hadn't asked for — and it shipped that way for client testing. It was the moment they started treating me as part of their team, and the start of three years working together.
It also set how we worked from then on: features like the paywall and chart hover states came to the team as two options to choose from, not a single answer to approve.































